Italy: Rome Taxi Company Trying to Improve Drivers’ Reputations

By Larry Habegger | Permalink | No Comments | December 3rd, 2009 | Trackback

Rome is trying to make tourists feel more welcome and reduce scams perpetrated against them with billboards that proclaim “Rome loves tourists” and posters with the slogan “Be smart, don’t try to be clever” aimed at service providers, not visitors. Part of the campaign is meant to burnish the reputation of Rome’s taxi drivers by giving tourists ways to pay in advance online or by text message. The new online payment system is being launched by Radiotaxi 3570, the city’s largest taxi company, in an effort to help tourists avoid ripoffs while streamlining its business operations. Tourists will be able to order a driver who speaks their language (English, French, German or Spanish).

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